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Typically for events like birthday or bachelor/bachelorette parties. Personal Geofilter: Doesn’t include any branding and doesn’t promote a business.Pro Lenses utilize the rear camera only and are unlocked using a Snapcode.įilters ( not Community Filters) and Lenses can either be for personal or business use, which you will indicate as part of the purchasing process: These utilize the front-facing camera for fun effects like sunglasses and animal ears, and pros can upload custom designs using Snapchat’s Lens Studio.
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Anyone can customize an existing AR template on Snapchat’s website or mobile app. Lenses: Lenses are animated, augmented reality (AR) experiences. You can create these using Snapchat’s web or mobile app, or in a tool of your choice and then uploaded to Snapchat’s website.ģ. Filters: This category consists of Geofilters only. Moments: Object-based filters that can show up at any location when a user snaps an image identified as fitting in a category (like food or pets)Ģ.Geofilters: Location-based filters for a city or neighborhood.Community Filters: Anyone can create community filters, but they are not available for business use and must be completely original designs-they cannot be created using Snapchat’s tools. Understanding your options might be the biggest hurdle in the whole process, so let’s break it down! When you visit their website, you’ll see three options:ġ. Snapchat offers several options for creating custom Filters and Lenses. The good news is learning how to make a Snapchat filter or lens isn’t actually that difficult, and the tools are available for anyone to create the perfect filter for just about any purpose. These days, Snapchat filters and lenses are a must-have at any special event, but their creation can get a bit convoluted as there are many types of filters/lenses, uses for them, and ways to make them.
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